*Exclusive Access Note: This session is available only to Premium Pass and VIP Pass holders.

Video content should be a core part of your entire marketing funnel, not just a top-of-funnel awareness tactic.

This session will explore how businesses can leverage video at each stage of the customer journey—from awareness to consideration to conversion—and create seamless integration with other marketing channels. You’ll learn how to optimize video content for lead generation and conversion, ensuring that your efforts translate into real business growth.
 
Actionable tactics you can apply after this session:

• Use video to nurture leads through every stage of the marketing funnel
• Repurpose video content across platforms (i.e., YouTube, social media, blogs, email)
• Use AI to streamline your content creation and distribution process
• Apply techniques for turning video viewers into qualified leads and conversions
• Measure ROI and prove the impact of video in your marketing strategy